IKEA Canada Lowkey Boosting BIPOC Photographers 📸🔥
IKEA Canada Serves Up Space for BIPOC Photographers. IKEA Canada just dropped a whole campaign called "Making Space" to show some love to BIPOC and diverse creatives, especially photographers. They tryna address the lack of representation in the industry. Featuring Rohan Dayal, Jules Lee, and Lindsa
TL:DR
IKEA Canada just dropped a whole campaign called "Making Space" to show some love to BIPOC and diverse creatives, especially photographers. They tryna address the lack of representation in the industry. Featuring Rohan Dayal, Jules Lee, and Lindsay Reid. IKEA partnered with diverse peeps for the whole project. They made images and videos, tryna inspire other brands to get with the program.
The Deets
Okay, so listen up, fam. IKEA Canada is out here doing the most with their new "Making Space" campaign. It's all about putting BIPOC and diverse creative talent in the spotlight, 'cause let's be real, the industry needs a serious glow-up in that department.
They're focusing on photographers this time, and they've teamed up with some seriously talented peeps like Rohan Dayal, Jules Lee, and Lindsay Reid. These artists are bringing their A-game to IKEA's kitchen designs. It’s not just about taking pics; it’s about telling stories and showing that representation matters.
The whole point of "Making Space" is to create opportunities for those who usually get overlooked and to encourage other brands to step up and show some love to diversity in the creative world. They even made sure the entire production crew was diverse, from the editors to the sound engineers. No cap, they went all in.
You can catch their work in IKEA's 2026 Kitchen campaign and in some 60-second vids. Plus, their photos are gonna be part of IKEA's global image library. Talk about a major W! IKEA is out here supporting the Canadian Centre for Diversity and Inclusion and has co-worker resource groups (CRGs) focused on diversity and inclusion. They're even encouraging other brands to jump on the bandwagon, tryna foster greater diversity in the creative industry. Let’s hope other brands take notes and do the right thing, for real.
Abbreviations Glossary
| Abbreviation | Full Form |
|---|---|
| Doing the most | Going above and beyond, being extra in a good way. |
| Glow-up | Significant positive transformation. |
| Peeps | People |
| A-game | Best performance or effort. |
| No cap | No lie, for real. |
| W | Win |