Bussin' Brews on the Bus? TransLink's Lowkey Drink Collab π»π
Bus beers just became a reality and a new income stream emerges. Yo, TransLink teamed up with Patina Brewing for Platform Pilsner, a new way to make that bread. You can grab it at stores and the brewery. Germany's doin' the same thing with their trains, so it might be the new meta.
TL:DR
Yo, TransLink teamed up with Patina Brewing for Platform Pilsner, a new way to make that bread. You can grab it at stores and the brewery. Germany's doin' the same thing with their trains, so it might be the new meta.
Spilling the Tea
Okay, so peep this: TransLink, the transport crew in Canada, just dropped a collab with Patina Brewing Company. They're calling it Platform Pilsner, and it's not just for the taste; it's a whole money move. They're tryna stack paper beyond just fares, which is kinda genius, tbh.
You can find this brewski all over Metro Vancouver and at the Patina Brew House in Port Coquitlam. TransLink chose Patina 'cause they're close to transit and all about that community vibe. They're tryna celebrate the people and places they serve, which is kinda wholesome.
Right now, it's a limited drop, but if it pops off, it might become a regular thing. Plus, Germany's national railway, Deutsche Bahn, is already cashing in on onboard drinks, especially during the Euro 2024 tournament. So, TransLink might be onto something big. Other transit and beer brands could def follow suit. The brew itself is made with Canadian ingredients and inspired by the West Coast Express drip.
Basically, TransLink's Commercial Programs and Partnerships squad is out here hustling, looking for new ways to fund the whole operation. And the brewery? They're stoked to connect with customers riding the bus or train. It's all about that community feel, ya know?
Abbreviations Glossary
| Abbreviation | Full Form |
|---|---|
| Make that bread | To make money. |
| Stack paper | To accumulate money. |
| TBH | To be honest. |
| Brewski | Beer. |
| Drip | Style, appearance. |
| Squad | Team, group. |
| Stoked | Excited, very happy. |
| Ya know? | You know? Used to seek agreement or understanding. |